From paint to textiles
Shari Rogoff Moraga is the proprietor of Leo's Dry Goods. She received her Bachelor of Fine Arts with a concentration in Fibers from the Massachusetts College of Art in Boston. By her senior year she was making huge (5ft x 10ft, 6ft x 6ft, etc.) wet felt “paintings” rolling out wool roving in a huge table specifically made for this centuries old craft. Drawn to this technique because layering paint on a canvas was not enough, her creations garnered her honors upon graduation.
After Boston, she moved to Manhattan and started her own decorative painting company, as she was not willing to give up on a creative life yet needed to build a successful career to live in the city. When she imagined that the fountain at Lincoln Center was a creek she knew it was time to head west. In Boulder she immediately began painting, creating a niche for herself, as decorative painting and trompe l'oeil murals had not really caught on yet in the Denver/Boulder metropolitan area. Reconnecting with one of her oldest and best friends, she got married and then the family of two grew...dogs, a son, chickens and ducks.
From painting with brushes she began illustrating with thread. Returning to textiles and fiber was a serendipitous happenstance.
Leo was her grandfather. He had a fabulous old store in Newark, NJ which he opened after a long journey from Prague to Spain to South America. Picking up languages along the way, he ended up in NYC. He married Lillian Rand, opened a dry goods store in New Jersey where they ultimately moved. It had a classic green awning and Leo's Dry Goods was born. As a child, Shari spent a lot of time among the stacks of cotton sheets, towels, and clothing. Many Saturdays she would visit and get to sit on a big worn wooden stool behind the big worn wooden counter and help out. One of her greatest joys was pressing the smooth worn keys of the very large, ornate cash register.
Back then nothing was made with anything but natural materials, and it was made well. Shari hopes to make a difference by supplying you with handmade goods, similar in feel, modern with a nod to vintage.
Made with love and nostalgia.
Thanks for stopping by.
Shari and her trusty coonhound, Padme Amidala
Leo and Lilly, Shari’s grandparents, the original proprietors of Leo’s Dry Goods, a storefront shop